Retailer Gyan

Top 5 Billing Software for Small Businesses (Retail Store Manager’s Recommendation) Author: Ek retail store manager ke nazariye se jo pichhle 15 saal se retail industry mein kaam kar raha hai. Introduction Retail business chalana aaj ke zamane mein sirf ek dukan kholne ka kaam nahi raha. Inventory management, customer engagement, GST billing, and digital payments – sab kuch streamline karna padta hai. Aur in sab ke beech ek cheez jo har din, har transaction mein kaam aati hai – billing software . Main pichhle 15 saal se retail industry mein hoon. General store se leke lifestyle stores tak manage kiya hai. Is dauraan mainne kai tareeke ke billing software use kiye hain – kuch behtareen, kuch frustrating. Iss blog mein, main aapke saath apna real-world experience share karunga top 5 billing software ke baare mein jo chhoti businesses ke liye perfect hain – specially retail store ke liye. Why Billing Software is Crucial for Small Retail Businesses ...

Retail business mein weekend footfall kaafi high hota hai, lekin agar aap usse effectively sales mein convert nahi kar pa rahe hain, to aap ek bada opportunity miss kar rahe hain. Is blog post mein hum baat karenge kuch zabardast BTL (Below The Line) activities ke baare mein jo aapke store ka weekend bana sakti hain sales ka blast! 🔹 Weekend Sales ka Importance Weekend mein log shopping mood mein hote hain. Zyada free time, salary credit hone ka effect aur family outing ke chalte har retailer ke liye Friday-Sunday ka time goldmine hota hai. 🛍️ Footfall 2x-3x hota hai as compared to weekdays 📈 Conversion rate improve karne ka best time 🎯 Promotions aur campaigns test karne ka sahi waqt 🔸 BTL Activities ka Role in Weekend Sales BTL (Below the Line) activities low-cost aur targeted marketing techniques hain jo directly customer engagement pe focus karti hain. Iska aim hota hai: 🎯 Targeted audience ko attract karna 🗣️ Local buzz create karna 👟 Walk-ins ko ba...

"Footfall zyada hai, lekin bikri nahi ho rahi" - aaj har teesre retail store owner ki yeh hi pareshaani hai. Kya aap bhi isi dikkat se joojh rahe hain? Toh aaiye, samjhte hain footfall aur conversion ke beech ka asli rishta. 1. Footfall kya hota hai? Footfall ka matlab hota hai aapki dukaan mein aane wale total logon ki sankhya. Yeh ek important metric hai jo yeh batata hai ki aapke store mein kitni traffic aa rahi hai. Jaise mall mein ghusne wale log ya showroom mein ghus kar products dekhne wale log. Example: Agar ek din mein 500 log aapki dukaan mein aaye, toh footfall 500 hua. 2. Conversion Rate kya hota hai? Conversion Rate batata hai ki aapke store mein aaye logon mein se kitne logon ne kharidaari ki. Yeh success ka asli scale hai. Formula: Conversion Rate (%) = (Total Buyers / Total Footfall) x 100 Example: Agar 500 log aaye aur 50 logon ne shopping ki, toh conversion rate = (50/500) x 100 = 10% 3. Footfall zyada, Conversion ...

  FAQs – Store Managers ke Common Questions Retail store ke operations manage karte waqt Store Managers ke dimaag mein kai important sawal aate hain. Is post mein hum un sabhi frequently asked questions (FAQs) ke simple aur practical answers dene wale hain jo ek Store Manager ko har din face karne padte hain. 1. Store ka Daily Target kaise fix hota hai? Store ka daily sales target kai factors pe depend karta hai: Last year ka same-day sale (LYSS) Current Month ka Overall Target Footfall forecast aur ongoing promotions Example: Agar poore month ka target ₹12,00,000 hai to daily target ho sakta hai ₹40,000 (30 din ka average). Par weekends ya festivals pe target zyada hota hai. 2. Staff ki productivity kaise measure karte hain? Staff ki productivity ko measure karne ke liye kuch key metrics use kiye jaate hain: UPT (Units Per Transaction) IPCM (Item Per Customer Metric) Conversion Rate Sales per Staff Daily Sales Report (DSR) mein in sab ka me...

DSR aur Inventory ka Relationship Retail store ka DSR (Daily Sales Report) sirf sales ka hi record nahi hota, balki uska strong connection hota hai aapke inventory ke movement se bhi. Agar aap inventory ka sahi track nahi rakhte, toh DSR incomplete ya misleading ho sakta hai. Inventory aur DSR ka Basic Connection: Jo item becha gaya woh inventory se minus hona chahiye Jo item receive hua woh inventory mein add hona chahiye Returns, damages ya shrinkage ka record inventory aur DSR dono mein reflect hona chahiye Simple Inventory Table (Dummy Example): SKU Product Name Opening Stock Received Sold Closing Stock TSH123 Mens T-Shirt 50 20 30 40 DSR mein kya-kya reflect hona chahiye: Sales Qty: Inventory se match karna chahiye Sale Value: Price x Qty (GST inclusive ya exclusive) Return Qty aur Value: Inventory mein wapas add ho jata hai Damage / Shrinkage: Alag se adjust hota hai (s...

  📌 Note:  Ye post mere pichhle blog se related hai. Agar aapne abhi tak mera pichhla post  Retail Store mein Daily Sales Report (DSR) kaise banayein? | Format, Tips aur Common Mistakes   nahi padha hai to pehle usse zaroor padhein. Us post mein aapko DSR ki basic knowledge, format, tips aur common mistakes ke baare mein poori jankari milegi — jo is current post ko achhe se samajhne mein madad karegi. Retail store mein jab multiple counters ya sales staff hote hain, toh unke individual performance ko track karna bahut zaroori hota hai. Isse aapko ye samajhne mein madad milti hai ki kaun sa staff kitna contribute kar raha hai overall sales mein. Staff-wise Sales Tracking ka Faayda: Performance-based incentive de sakte hain Training needs identify kar sakte hain Strong vs weak salespeople ka pata chalta hai Daily aur Monthly performance compare kar sakte hain Kaise banayein Staff-wise Tracking Format (Excel Structure): Date Staff Nam...

📌 Note:  Ye post mere pichhle blog se related hai. Agar aapne abhi tak mera pichhla post  Retail Store mein Daily Sales Report (DSR) kaise banayein? | Format, Tips aur Common Mistakes   nahi padha hai to pehle usse zaroor padhein. Us post mein aapko DSR ki basic knowledge, format, tips aur common mistakes ke baare mein poori jankari milegi — jo is current post ko achhe se samajhne mein madad karegi. Advance Excel Format Download Link (Dummy Table ka Code) Retail DSR ko professional banane ke liye ek structured Excel format ka use bahut important hai. Yahaan aapko ek dummy format milega jise aap apne store ke hisaab se customize kar sakte hain. Key Columns in Excel Format: Date Bill Count Total Sale Cash/Card/UPI Sale Footfall Conversion Rate Remarks Dummy Table : Date Total Sale Cash Card UPI Footfall Conversion Remarks 14-May-2025 ₹48,200 ₹12,000 ₹20,000 ₹16,200 ...

  📌 Note:  Ye post mere pichhle blog se related hai. Agar aapne abhi tak mera pichhla post  Retail Store mein Daily Sales Report (DSR) kaise banayein? | Format, Tips aur Common Mistakes   nahi padha hai to pehle usse zaroor padhein. Us post mein aapko DSR ki basic knowledge, format, tips aur common mistakes ke baare mein poori jankari milegi — jo is current post ko achhe se samajhne mein madad karegi. Aaj ke time mein fast communication important hai. Agar aap store manager hain, toh aap apni Daily Sales Report (DSR) WhatsApp ya Email ke through bhi bhej sakte hain. WhatsApp DSR Format (Message Sample): Date: 14-May-2025 Total Sale: ₹48,200 Cash: ₹12,000 | Card: ₹20,000 | UPI: ₹16,200 Footfall: 110 | Conversion: 47 Returns: ₹800 | Net Sale: ₹47,400 Remarks: Festival Traffic Email ke liye Excel DSR Format attach karein: Subject line likhein: DSR - 14 May 2025 - XYZ Store Email body mein short summary likhein Excel ya PDF file attach karein Isse ma...

📌 Note: Ye post mere pichhle blog se related hai. Agar aapne abhi tak mera pichhla post Retail Store mein Daily Sales Report (DSR) kaise banayein? | Format, Tips aur Common Mistakes nahi padha hai to pehle usse zaroor padhein. Us post mein aapko DSR ki basic knowledge, format, tips aur common mistakes ke baare mein poori jankari milegi — jo is current post ko achhe se samajhne mein madad karegi. Retail store mein har product category ki performance alag hoti hai. Isiliye DSR mein category-wise sales ka analysis karna zaroori hai. Yeh analysis store owner ko yeh samajhne mein madad karta hai ki kis category mein growth hai aur kismein slow down. Format Example: Category Sale (₹) Units Sold Men's Wear ₹25,000 32 Women's Wear ₹40,000 50 Accessories ₹5,000 15 Tips: Category codes ya names fix karein DSR ke liye POS system se category filter use karke data nikalein Low perform...

📌 Note: Ye post mere pichhle blog se related hai. Agar aapne abhi tak mera pichhla post Retail Store mein Daily Sales Report (DSR) kaise banayein? | Format, Tips aur Common Mistakes nahi padha hai to pehle usse zaroor padhein. Us post mein aapko DSR ki basic knowledge, format, tips aur common mistakes ke baare mein poori jankari milegi — jo is current post ko achhe se samajhne mein madad karegi. Retail store mein agar aap har din ki DSR (Daily Sales Report) banate hain, toh aap easily weekly aur monthly performance ko analyze kar sakte hain. DSR ek daily snapshot hai, jabki weekly aur monthly reports broader view deti hain. Weekly Summary kaise banayein? Har din ki DSR ka total sale note karein Footfall aur conversion rate ka average nikaalein Sabse achhe aur kam chalne wale din identify karein Monthly Summary ke liye kya points jaruri hain? Total Sale (Cash, Card, UPI breakup ke sath) Category-wise sale summary Refunds aur Returns ka total Top perfor...

Retail store mein daily sale track karna kisi bhi successful business ke liye bahut important hota hai. Isliye har store manager ko DSR yaani Daily Sales Report DSR kya hota hai aur kyun zaroori hai? DSR ka simple format (Excel aur notebook dono ke liye) Kaise banayein perfect DSR? Common mistakes jo avoid karni chahiye Real-life example DSR form DSR kya hota hai? DSR (Daily Sales Report) ek aisa document hota hai jisme store ka pura din bhar ka business record kiya jata hai. Isme yeh sab details hoti hain: Kitni sale hui (cash, card, UPI, etc.) Kitne customers aaye (footfall) Kitne ne kharida (conversion) Refunds/Returns Offers ya discounts ka impact DSR se kya fayda hota hai? - Sale trend samajhne mein madad milti hai - Staff performance track kiya ja sakta hai - Inventory planning better hoti hai - Management ko daily business ka idea milta hai DSR ka Simple Format (Excel/Notebook ke liye) Agar aap small store ya franchisee manage ...

  रिटेल बिज़नेस में ग्राहकों को लुभाना और उन्हें दुकान तक लाना कोई आसान काम नहीं है। आज के समय में सिर्फ अच्छी लोकेशन या प्रोडक्ट्स रखना ही काफी नहीं है, आपको smart marketing करनी होती है — खासकर BTL (Below The Line) Marketing , जो सीधा कस्टमर के दिल तक पहुंचती है। इस ब्लॉग में हम समझेंगे: BTL Marketing kya hoti hai? Retail mein iska kya importance hai? Ground Promotions kaise plan karein? Real-life examples Budgeting aur Execution tips BTL Marketing kya hoti hai? BTL यानी Below The Line Marketing ek aisi promotional strategy hai jismein aap traditional mass media (TV, Radio, Newspapers) ke bajaye direct customer targeting karte hain. Yeh generally local level par hoti hai – malls, markets, housing societies, colleges, etc. Key Features of BTL Marketing: Personalized or direct marketing Limited reach but high impact Measurable results Budget-friendly Retail Business mein BTL Marketing ka Importance Retail world mein competition bahut zyada...